思維改變

學習與貪婪及恐懼做朋友

2019-12-19

以前打工的時候都會跟同事一齊買股票，最初可能會靠啲消息短期獲利，但最後一定係虧損收場。輸咗錢嘅同事會怪責自己欠缺理智做錯決定，被貪婪沖昏左頭腦。但我更好奇嘅係，點解「大莊」可以利用人性嘅貪婪及恐懼賺到更多嘅錢呢？

其實道理好簡單，正如我有一張$10嘅紙幣，我叫你用$20你買你一定唔會買。但如果我將呢個$10嘅紙幣發放一個「故事」喺背後，令大眾相信呢張普通嘅十蚊紙幣會升值$11、$12 ， $20、$30 …最後每人也因為咁同你搶購，喪失理智。能夠製造呢個樂觀嘅購買情緒，及製造風險盲點嘅背後，就係「故事」

可以「反利用」人性的貪婪及恐懼，你就可以做「大莊」。喺網購廣告內容，我哋可以不斷加入限售100件呢個信息，又或者冇咗呢個XXX產品，你個旅行有好大損失等等故事，同樣等於你掌握消費者貪婪與恐懼嘅心理。

係購買廣告曝光嘅時候，當你搵到個有潛質嘅產品，應該要貪婪地立即「倍大」廣告預算；係所有實體店都恐懼呢次運動而做少咗promotion的時候，亦都係你貪婪嘅時候，立即將低廉嘅廣告費納入成為增加你嘅產品曝光嘅機會。

2020年貪婪與恐懼不應該成為我哋嘅敵人，而係改成為我哋嘅朋友


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