思維改變

創業成功不是取決市場及利潤有多少 而是你的創業能夠幫助社會多少人

2019-12-23

一直以來我都有呢個誤會，就係做生意要計清楚，計清楚市場人口、計清楚行內競爭性、計清楚產品利潤才開始創業。回想我自己第一個創業：數碼廣告，都係用咗呢種模式才開始。膽粗粗與兩位partner開始，租借100尺空間（當時未有 Sharing Office)，竟然瞬間可以接到大量project。雄心壯志的我們，迅速在半年來擴張到20人，兩年內擴充到60人…但日子越久，人越迷失，開始發覺管理60人應付不到，最終在五年結束。

我的第二個生意是咖啡貿易，我先迅速攞到貓屎咖啡香港獨家經營權，以為可以順應自由行熱潮賣給大陸人做禮品，我亦迅速在IFC租借250,000單位做coffee shop，亦迅速在各大商場做Promotion，點知半年來執笠，損失慘重！

兩次失敗經驗的結論是：失敗因為我幫唔到我的客戶。我的廣告公司，因為接到龐大嘅project但同事太冇經驗應付不到，種下「成本越大，project完唔到」嘅地獄輪迴；之後嘅咖啡生意太注重自由行市場而忽略教育顧客亞洲咖啡嘅獨有文化，兩者嘅體驗都令我明白到生意最終係「以人為本」，而唔係一條數學方程式，所以當我開始我嘅第三個創業「網購五部曲」時我不斷反省自己嘅課程係咪真係幫得到所有學員，而唔係不斷迅速侵略市場賺快錢。

2020想創業的你們，年齡及成本不是你考量創業的最大因素，因為你用咗邏輯思考，你又會陷入「生意方程式」的地獄輪迴；想創業的你，應考量你的生意是否真正幫助到社會、幫助到客戶才是最重要。


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